Monday, July 31, 2006

What is Search Engine Optimization?

What is Search Engine Optimization?

Search Engine Optimization is the process of creating or altering a web page or web site in a manner that allows it to perform well in the search engines. SEO includes a combination of marketing techniques intended to make a web page more receptive to search engine algorithms, thus enhancing a web site’s chances of being ranked in the top results of a search engine when a related search is conducted.

The goal of SEO is to generate more revenue for a website. By consistently working to better a web site’s overall status on the Internet, good SEO can convince search engine spiders to crawl and index a website more frequently. This leads to improved ranking in the search engines for targeted keywords, steadily increasing number of visitors to a website, and ultimately more sales, leads, and advertising possibilities.

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